Close.io is an inside sales CRM for startups and SMBs which increases the productivity by having all your sales communication in one place. It all started as ElasticSales, a team of salespeople doing sales on demand around Silicon Valley.
To make the whole process more efficient, they built several internal tools that eventually became the secret sauce for generating millions of dollars in sales for hundreds of venture backed Silicon Valley startups. Fortunately, their secret sauce is available for the entire world as a sales software since January 2013.
One year later, Close.io was a profitable company and today has thousands of happy customers.
We use Froala to add rich text editing to emails sent from our platform.
— Phil Freo
The user interface for sending emails was an important aspect for the Inbox feature. However, Close.io's intention was never to fully replace Google Mail, but rather offer a seamless sales email experience for their users. For this they needed a WYSIWYG HTML editor: "We wanted to spend our time adding unique value creating sales-focused tools without having to reinvent the wheel."
We were looking for a complete solution that handled text formatting, image uploading, etc. in a very polished way.
— Phil Freo
Created by successful salespeople for salespeople, Close.io has a suit of sales optimization tools, and Inbox deals with everyday seamless emails. Froala WYSIWYG HTML Editor was key in making that happen.
Froala was a perfect match having a great user experience, out-of-the-box features, and very good customer support.
Head of Product/Engineering